By Brad Japhe
April 27, 2015
The San Francisco Weekly
…Raj Peter Bhakta, founder of WhistlePig and something of a rye historian himself, spoke exclusively with the SF Weekly to set the record straight. His insight is of interest to whiskey devotees and Mad Man junkies, alike. Here, in his words, is a rundown on what’s what. Class is in session…
This spring, millions of Americans will tune in for the finale of Mad Men. “The End of an Era” will show Don Draper and his colleagues partaking in their usual antics, including a healthy dose of “business lunches” fueled by a multitude of spirits.
Don enjoys his rye whiskey, which was actually an uncommon drink in the mid-20th century when Mad Men takes place. Today, whiskey lovers are certainly familiar with rye, a spirit noted for its bold and spicy flavor that continues to explode in popularity. What many people don’t know, however, is that rye has a long and proud tradition…
